prl 214 work (fifa)

Fact Sheet

To help reporters learn more about FIFA, a fact sheet was created to provide quick facts about the organization. The sheet explains how FIFA’s Council is organized and who the current president and vice presidents are. The sheet also details FIFA’s affiliations and how many people comprise the staff.

Audience Persona 

The audience persona describes the target audiences that FIFA is trying to reach. The explanation includes their age, salary, education, location and gender. How these audiences will be reached and a final analysis is included in the audience persona description too.

Professional Biography 

I decided to interview and write a professional biography for the director of media relations for the Chicago Cubs. It is my hope to one day work in media relations for a professional sports team, and this interview gave me a glimpse of what day-to-day tasks are involved.

Pitch Memo and Media Contacts

To get the best coverage for FIFA’s 120th anniversary celebration, a media contact list was created. The list includes sports networks and local media outlets in Zürich– where the in-person event will take place. The pitch memo is to be sent to a specific person from the chosen media list. The media contact’s target audience and FIFA’s target audience are connected, so the invitation highlights this.

Op-Ed

FIFA is often criticized for constantly choosing the same countries to host the highly anticipated World Cup every four years. Although the same regions are sometimes chosen, FIFA is working to eliminate this idea and have a variation of different countries host the tournament. This Op-Ed discusses how FIFA is working to give a fair chance to all countries bidding to host the World Cup. 

Media Release

The media release goes into detail about how FIFA will be celebrating its 120th anniversary. Tribute jerseys and in-person events are all part of the celebration. The release also includes an exciting message from FIFA’s president, Gianni Infantino.

Applying the PESO Model

The PESO Model provides examples of the different ways FIFA will target audience their audience. Through paid, earned, shared and owned messaging, FIFA will use different strategies to target current and potential audiences.

Newsjacking

It is no secret that FIFA is a global organization; therefore, they need to be aware of what is happening around the world. The Israel-Palestine conflict has been escalating very quickly over the past few weeks and FIFA is taking a stance. The video demonstrates how soccer is a uniting force even in times of controversy.

eNewsletter

The eNewsletter is promoting FIFA’s gender equality initiative. FIFA’s partnership with the Future of Soccer is Female Foundation will be donating 30% of the profits to the Association for Women’s Rights in Development (AWID). This program will help men and women have an equal opportunity in soccer and beyond.

Media Briefing 

The media briefing discusses how Sephora is expanding globally and what it is doing to promote DEI programs. The briefing includes talking points and questions that were touched upon during the media briefing enactment.