prl 376 work (coca-cola)
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01
campaign pitch
My team and I devised an idea for a Coca-Cola DEIA campaign that would focus on telling the stories of underrepresented artists. The Coca-Cola bottle wrapper would be revamped to feature artists' designs.
02
channel audit & analysis
We chose and assessed three social media platforms ideal for boosting the campaign. We also included a sentiment analysis that detailed how users interacted with these platforms.
03
PESO evaluation
We came up with an array of different tactics to promote the Coca-Cola campaign. From TV commercials to hashtags, the campaign would hopefully reach a wide and diverse audience.
04
key words & messages
To target a specific audience, we devised a central message that explained what we hoped to accomplish through this campaign and listed keywords that have been closely related to the company.
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05
final planbook
In the final stretch of our campaign, we collected all of our material and created one, unified document. This campaign hopes to reach our target audience and share the stories of diverse artists.
The following information is not intended to be factual but is part of class assignments from August to December 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.